PinnedJodi InnerfieldThe Humbling Pursuit of Revisiting Childhood Hobbies in AdulthoodHow my return to tap class taught me it’s ok not to be good at everything right awayDec 1, 2023Dec 1, 2023
PinnedJodi InnerfieldWhat’s the Difference Between Product Marketing at a Start-up vs. a Large Enterprise?The start-up vs large enterprise conversation is a common one. But what does it look like to be a product marketer at a growing start-up vs…Jan 16, 2023Jan 16, 2023
PinnedJodi InnerfieldinBetter MarketingWhy Oatly’s Anti-Marketing Approach to Marketing WorksCreating a brand that’s as clever as the concept of turning oats into milkFeb 8, 20212Feb 8, 20212
PinnedJodi InnerfieldinBetter MarketingWhy Theater Kids Make Great MarketersHow they can use their storytelling and performing skills to build a career in marketingJun 9, 2021Jun 9, 2021
Jodi InnerfieldThis Isn’t Just Jewish history. It’s Jewish RealityOn October 7th I landed in Lisbon for vacation with my mom and opened up the NYT app to see that Hamas had sent rockets into Israel. “Here…Nov 3, 2023Nov 3, 2023
Jodi InnerfieldThe Delicate Dance of Grief at WorkWhy we need to grieve work losses and how to create space to support griefApr 8, 20231Apr 8, 20231
Jodi InnerfieldinBootcampA New York Marketer’s Quick Take on the New NYC Campaign LogoThe world does not need another opinion on the new NYC campaign logo. But I’m a marketer and a New Yorker, so I have opinions!Mar 21, 2023Mar 21, 2023
Jodi InnerfieldWhy Nostalgia Marketing Works (Taylor’s Version)How Taylor Swift taps into the power of nostalgia to market her re-recorded albumsMar 6, 2023Mar 6, 2023
Jodi Innerfield4 Things I Learned About Burnout the Hard WayHow I learned I was burned out, and what I know now to differentiate stress from burnout or depressionJan 7, 202319Jan 7, 202319
Jodi InnerfieldVigilante Sh*t (The Taylor vs Ticketmaster Version) or, How Taylor Swift Can Get Fans to Her TourIdeas from a marketer on how Taylor Swift can get Swifties to the Eras TourNov 22, 2022Nov 22, 2022