Jodi Innerfield – Medium

Jodi Innerfield

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Jodi Innerfield

The Humbling Pursuit of Revisiting Childhood Hobbies in Adulthood

How my return to tap class taught me it’s ok not to be good at everything right away

Dec 1, 2023

The Humbling Pursuit of Revisiting Childhood Hobbies in Adulthood

Dec 1, 2023

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Jodi Innerfield

What’s the Difference Between Product Marketing at a Start-up vs. a Large Enterprise?

The start-up vs large enterprise conversation is a common one. But what does it look like to be a product marketer at a growing start-up vs…

Jan 16, 2023

What’s the Difference Between Product Marketing at a Start-up vs. a Large Enterprise?

Jan 16, 2023

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Jodi Innerfield
in
Better Marketing

Why Oatly’s Anti-Marketing Approach to Marketing Works

Creating a brand that’s as clever as the concept of turning oats into milk

Feb 8, 2021

Ad on an entire side of a building reads: “You actually read this? Total success”

Feb 8, 2021

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Jodi Innerfield
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Better Marketing

Why Theater Kids Make Great Marketers

How they can use their storytelling and performing skills to build a career in marketing

Jun 9, 2021

Brightly lit and busy Times Square, NY: A mecca for theater

Jun 9, 2021

Jodi Innerfield

This Isn’t Just Jewish history. It’s Jewish Reality

On October 7th I landed in Lisbon for vacation with my mom and opened up the NYT app to see that Hamas had sent rockets into Israel. “Here…

Nov 3, 2023

This Isn’t Just Jewish history. It’s Jewish Reality

Nov 3, 2023

Jodi Innerfield

The Delicate Dance of Grief at Work

Why we need to grieve work losses and how to create space to support grief

Apr 8, 2023

The Delicate Dance of Grief at Work

Apr 8, 2023

Jodi Innerfield
in
Bootcamp

A New York Marketer’s Quick Take on the New NYC Campaign Logo

The world does not need another opinion on the new NYC campaign logo. But I’m a marketer and a New Yorker, so I have opinions!

Mar 21, 2023

Mar 21, 2023

Jodi Innerfield

Why Nostalgia Marketing Works (Taylor’s Version)

How Taylor Swift taps into the power of nostalgia to market her re-recorded albums

Mar 6, 2023

Why Nostalgia Marketing Works (Taylor’s Version)

Mar 6, 2023

Jodi Innerfield

4 Things I Learned About Burnout the Hard Way

How I learned I was burned out, and what I know now to differentiate stress from burnout or depression

Jan 7, 2023

4 Things I Learned About Burnout the Hard Way

Jan 7, 2023

Jodi Innerfield

Vigilante Sh*t (The Taylor vs Ticketmaster Version) or, How Taylor Swift Can Get Fans to Her Tour

Ideas from a marketer on how Taylor Swift can get Swifties to the Eras Tour

Nov 22, 2022

Vigilante Sh*t (The Taylor vs Ticketmaster Version) or, How Taylor Swift Can Get Fans to Her Tour

Nov 22, 2022

Jodi Innerfield

Jodi Innerfield

Storyteller | Podcaster | Marketer | Swiftie | New Yorker | Musical theater and tea aficionado | jodibeth.com

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