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Marketer & storyteller | Columbia undergrad + Michigan MBA | New Yorker | Musical theater and tea aficionado | jodibeth.com

Turns out, raising a puppy and leading a team aren’t all that different.

My puppy, Mrs. Maisel. Credit @mrsmaiseldoodle


How Oatly created a brand that’s as clever as the concept of turning oats into milk

Photo by Arno Senoner on Unsplash



A Rebrand Should Amplify Your Identity, Not Change It Completely


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