PinnedWhat’s the Difference Between Product Marketing at a Start-up vs. a Large Enterprise?The start-up vs large enterprise conversation is a common one. But what does it look like to be a product marketer at a growing start-up vs an enterprise business? …Product Marketing7 min readProduct Marketing7 min read
Published in Better Marketing·PinnedWhy Oatly’s Anti-Marketing Approach to Marketing WorksHow Oatly created a brand that’s as clever as the concept of turning oats into milk — One of my earliest fascinations with marketing was the Got Milk? campaign of the 1990s. I didn’t realize it was marketing at the time — I just liked to see which of my favorite TV characters or figure skaters would show up in the TV Guide wearing a milk mustache…Marketing6 min readMarketing6 min read
Published in Better Marketing·PinnedWhy Theater Kids Make Great MarketersHow they can use their storytelling and performing skills to build a career in marketing — When I was a child, I dreamed of a career on Broadway. I practically lived at the dance studio during the week. Weekends with friends were spent gathered around a piano singing show tunes. I filled my summers with community theater, memorizing lines, and practicing choreography. …Marketing4 min readMarketing4 min read
Jan 74 Things I Learned About Burnout While at My Lowest PointAs I sat in bed in my dorm room sophomore year of college, a feeling of dread and misery washed over me — I was convinced I was never going to graduate. …Business5 min readBusiness5 min read
Nov 22, 2022Vigilante Sh*t (The Taylor vs Ticketmaster Version) or, How Taylor Swift Can Get Fans to the Eras TourDo you really want to remember where you were November 15th? Nah, neither do I. (The tl;dr for non-Swifties: Taylor’s tickets went on pre-sale for her new tour, Ticketmaster had one job and failed at it, they oversold, many people didn’t get tickets, tears were shed, they canceled the general…Taylor Swift5 min readTaylor Swift5 min read
Published in Better Marketing·Jan 25, 2022Why NFTs are Cat Nip for Marketing and CommerceToday’s NFTs are Beanie Babies. They’re a fad. It’s a bubble. What’s not a bubble? The idea and technology behind NFTs. The idea that ownership and user authenticity can be tracked securely and cannot be altered, yet remain under the ownership of the individual. The technology that enables this authentication…Nft6 min readNft6 min read
Published in Better Marketing·Nov 29, 20217 Red Flags Product Marketers Must Avoid for a Successful LaunchAh, the red flag. Something we all swear we can spot from a mile away — until faced with one in real life. What’s an example of a red flag, you ask? A dating red flag:Marketing8 min readMarketing8 min read
Published in Mind Cafe·Feb 27, 20214 Things I Learned About Leadership By Training a PuppyTurns out, raising a puppy and leading a team aren’t all that different. — A few months ago, I became a statistic. I got a pandemic puppy. After a 7 month waitlist, Mrs. Maisel now sits at my feet as I work from home, chewing on toys and shoes during meetings and adorably tilting her head in my direction when she hears the “thanks…Leadership5 min readLeadership5 min read
Jan 7, 2021Can We Rebrand America?During an American Studies class in high school, we were given a project to “rebrand America.” Besides being my first exposure to marketing, this was also the first time I thought about America’s “brand.” …Branding2 min readBranding2 min read
Published in Better Marketing·Jan 6, 2021How Taylor Swift Made Me a Better MarketerWhen you hear “Taylor Swift,” your next thought probably isn’t “world’s best marketer.” But, few can argue that Taylor Swift has established an incredible brand with a loyal fanbase. Isn’t establishing a brand people love, and want to buy more of, exactly what a marketer does? After over a decade…Marketing5 min readMarketing5 min read
