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Jodi Innerfield
Jodi Innerfield

45 Followers

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What’s the Difference Between Product Marketing at a Start-up vs. a Large Enterprise?

The start-up vs large enterprise conversation is a common one. But what does it look like to be a product marketer at a growing start-up vs an enterprise business? …

Product Marketing

7 min read

What’s the Difference Between Product Marketing at a Start-up vs. a Large Enterprise?
What’s the Difference Between Product Marketing at a Start-up vs. a Large Enterprise?
Product Marketing

7 min read


Published in Better Marketing

·Pinned

Why Oatly’s Anti-Marketing Approach to Marketing Works

How Oatly created a brand that’s as clever as the concept of turning oats into milk — One of my earliest fascinations with marketing was the Got Milk? campaign of the 1990s. I didn’t realize it was marketing at the time — I just liked to see which of my favorite TV characters or figure skaters would show up in the TV Guide wearing a milk mustache…

Marketing

6 min read

Why Oatly’s Anti-Marketing Approach to Marketing Works
Why Oatly’s Anti-Marketing Approach to Marketing Works
Marketing

6 min read


Published in Better Marketing

·Pinned

Why Theater Kids Make Great Marketers

How they can use their storytelling and performing skills to build a career in marketing — When I was a child, I dreamed of a career on Broadway. I practically lived at the dance studio during the week. Weekends with friends were spent gathered around a piano singing show tunes. I filled my summers with community theater, memorizing lines, and practicing choreography. …

Marketing

4 min read

Why Theater Kids Make Great Marketers
Why Theater Kids Make Great Marketers
Marketing

4 min read


Jan 7

4 Things I Learned About Burnout While at My Lowest Point

As I sat in bed in my dorm room sophomore year of college, a feeling of dread and misery washed over me — I was convinced I was never going to graduate. …

Business

5 min read

What I Learned About Burnout While At My Lowest Point
What I Learned About Burnout While At My Lowest Point
Business

5 min read


Nov 22, 2022

Vigilante Sh*t (The Taylor vs Ticketmaster Version) or, How Taylor Swift Can Get Fans to the Eras Tour

Do you really want to remember where you were November 15th? Nah, neither do I. (The tl;dr for non-Swifties: Taylor’s tickets went on pre-sale for her new tour, Ticketmaster had one job and failed at it, they oversold, many people didn’t get tickets, tears were shed, they canceled the general…

Taylor Swift

5 min read

Vigilante Sh*t (The Taylor vs Ticketmaster Version) or, How Taylor Swift Can Get Fans to Her Tour
Vigilante Sh*t (The Taylor vs Ticketmaster Version) or, How Taylor Swift Can Get Fans to Her Tour
Taylor Swift

5 min read


Published in Better Marketing

·Jan 25, 2022

Why NFTs are Cat Nip for Marketing and Commerce

Today’s NFTs are Beanie Babies. They’re a fad. It’s a bubble. What’s not a bubble? The idea and technology behind NFTs. The idea that ownership and user authenticity can be tracked securely and cannot be altered, yet remain under the ownership of the individual. The technology that enables this authentication…

Nft

6 min read

Why NFTs are Cat Nip for Marketing and Commerce
Why NFTs are Cat Nip for Marketing and Commerce
Nft

6 min read


Published in Better Marketing

·Nov 29, 2021

7 Red Flags Product Marketers Must Avoid for a Successful Launch

Ah, the red flag. Something we all swear we can spot from a mile away — until faced with one in real life. What’s an example of a red flag, you ask? A dating red flag:

Marketing

8 min read

7 Red Flags to Avoid for a Successful Product Launch
7 Red Flags to Avoid for a Successful Product Launch
Marketing

8 min read


Published in Mind Cafe

·Feb 27, 2021

4 Things I Learned About Leadership By Training a Puppy

Turns out, raising a puppy and leading a team aren’t all that different. — A few months ago, I became a statistic. I got a pandemic puppy. After a 7 month waitlist, Mrs. Maisel now sits at my feet as I work from home, chewing on toys and shoes during meetings and adorably tilting her head in my direction when she hears the “thanks…

Leadership

5 min read

4 Things I Learned About Leadership By Training a Puppy
4 Things I Learned About Leadership By Training a Puppy
Leadership

5 min read


Jan 7, 2021

Can We Rebrand America?

During an American Studies class in high school, we were given a project to “rebrand America.” Besides being my first exposure to marketing, this was also the first time I thought about America’s “brand.” …

Branding

2 min read

Can We Rebrand America?
Can We Rebrand America?
Branding

2 min read


Published in Better Marketing

·Jan 6, 2021

How Taylor Swift Made Me a Better Marketer

When you hear “Taylor Swift,” your next thought probably isn’t “world’s best marketer.” But, few can argue that Taylor Swift has established an incredible brand with a loyal fanbase. Isn’t establishing a brand people love, and want to buy more of, exactly what a marketer does? After over a decade…

Marketing

5 min read

How Taylor Swift Made Me a Better Marketer
How Taylor Swift Made Me a Better Marketer
Marketing

5 min read

Jodi Innerfield

Jodi Innerfield

45 Followers

Marketer & storyteller | Swiftie | New Yorker | Musical theater and tea aficionado | jodibeth.com

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