PinnedJodi InnerfieldThe Humbling Pursuit of Revisiting Childhood Hobbies in AdulthoodHow my return to tap class taught me it’s ok not to be good at everything right away·5 min read·Dec 1, 2023----
PinnedJodi InnerfieldWhat’s the Difference Between Product Marketing at a Start-up vs. a Large Enterprise?The start-up vs large enterprise conversation is a common one. But what does it look like to be a product marketer at a growing start-up vs…7 min read·Jan 16, 2023----
PinnedJodi InnerfieldinBetter MarketingWhy Oatly’s Anti-Marketing Approach to Marketing WorksCreating a brand that’s as clever as the concept of turning oats into milk·6 min read·Feb 8, 2021--2--2
PinnedJodi InnerfieldinBetter MarketingWhy Theater Kids Make Great MarketersHow they can use their storytelling and performing skills to build a career in marketing4 min read·Jun 9, 2021----
Jodi InnerfieldThis Isn’t Just Jewish history. It’s Jewish RealityOn October 7th I landed in Lisbon for vacation with my mom and opened up the NYT app to see that Hamas had sent rockets into Israel. “Here…4 min read·Nov 3, 2023----
Jodi InnerfieldThe Delicate Dance of Grief at WorkWhy we need to grieve work losses and how to create space to support grief4 min read·Apr 8, 2023--1--1
Jodi InnerfieldinBootcampA New York Marketer’s Quick Take on the New NYC Campaign LogoThe world does not need another opinion on the new NYC campaign logo. But I’m a marketer and a New Yorker, so I have opinions!2 min read·Mar 21, 2023----
Jodi InnerfieldWhy Nostalgia Marketing Works (Taylor’s Version)How Taylor Swift taps into the power of nostalgia to market her re-recorded albums5 min read·Mar 6, 2023----
Jodi Innerfield4 Things I Learned About Burnout the Hard WayHow I learned I was burned out, and what I know now to differentiate stress from burnout or depression·5 min read·Jan 7, 2023--19--19
Jodi InnerfieldVigilante Sh*t (The Taylor vs Ticketmaster Version) or, How Taylor Swift Can Get Fans to Her TourIdeas from a marketer on how Taylor Swift can get Swifties to the Eras Tour5 min read·Nov 22, 2022----